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If you are selling your business you should know that we have a stable of qualified buyers for businesses
that are profitable.
Why should you use a BBN Affiliate Broker?
There are many reasons. Most importantly, BBN offers business owners the opportunity to have the largest business
brokerage network in the world working to sell your business, not just one local broker. Common sense says it is better to
have the potential of 450 affiliate brokers nationwide seeking the right buyer for your business instead of one local office.
Finding one prospective buyer is insufficient. Creating competition among multiple buyers should be a brokers
goal, not to just find a single buyer. A buyer without competition feels free to offer less than the full value of a business.
When a buyer knows several other buyers are looking at the same business, they are hesitant to offer less than the price and
terms being solicited.
As the only true national firm in the industry, BBN has offices covering every state in
the nation. No other brokerage firm even comes close. Before BBN was established, an individual living on the West Coast,
for instance, who wanted to relocate to the Southeast would find no value working with a broker locally because the broker
would not know what was available outside the local market. As a result, a prospective buyer would need to go from broker
to broker in the desired area. This only caused frustration and a waste of time, and seldom, if ever, resulted in completion
of a business sale. Now, prospective buyers can contact a local BBN Affiliate Broker, and the prospective buyer will have
access to listed businesses from Affiliated offices in the desired area.
Another factor to consider is packaging.
Poor packaging of business is one of the major complaints expressed by buyers. We have been told by hundreds of buyers that
BBN has the best and most professional packaging in the industry, ensuring that sellers are effectively motivating the acquisition
of their business. All BBN Affiliate Brokers have standardized and detailed packaging, which, in addition to its appeal to
prospective buyers, makes it easy for one Affiliate Broker to quickly understand a business listed by another. When a prospective
Buyer is presented the information on your business, the Buyer will be able to have most of his questions answered and be
able to make an informed buying decision.
CONFIDENTIALITY is vitally
important when working with any broker during the selling process. BBN Affiliate Brokers protect information about the business
for sale from being presented to unqualified buyers. In addition, BBN Affiliate Brokers require potential buyers to provide
proof of financial ability to acquire your business. So, the Seller can make an informed selling decision, all within the
confines and security of confidentiality.
WHY USE A BUSINESS BROKER? The process of buying or selling a business requires dedication and the attention of a professional with the knowledge of
the complete flow of a business transaction, as well as a team in place to accomplish every aspect of the transfer. Marketing
and facilitating a business transfer is a full-time job! You deserve someone who will work as hard as you do. A qualified
broker will save business owners and prospective buyers money by helping them avoid costly mistakes, effectively marketing
the appeal of the business, and maximizing exposure to serious, qualified buyers--all with complete confidentiality.
If you are interested in selling your business and don't know the answer to any of the questions below, you could benefit
from the assistance of a professional broker (and you are not alone!)
How do you reach qualified buyers, including
possibly competitors, without disclosing your intentions to sell?
How do you evaluate your business objectively
to ensure you receive top dollar for your investment and avoid costly negotiating tactics?
How do you prepare
and provide the information a prospective buyer will require to interest him in pursuing your business in favor of other options?
How do you arrive at the best price and terms, including the intangible and goodwill values of your business?
How do you maximize your favorable exposure to potential offers while minimizing your potentially damaging public
exposure to customers, competitors, employees, and suppliers?
How do you market your business in all of the appropriate
markets, databases, and media efficiently, effectively and confidentially?
How do you screen and pre-qualify buyers,
determine their motivations, managerial capabilities, and financial strength?
How do you effectively sell your
business, diverting significant time, effort and resources to that process, while continuing to manage your ongoing business
productively?
Business owners have focused their entire lives on growing and developing their businesses and seldom
know how to answer all of the questions above. That is where a professional BBN Affiliate Broker can come in. The sale of
your business demands a professional, just as running your business has demanded your professional attention. BBN Affiliate
Brokers have the expertise, tools, and professional team to market and sell your business successfully on a national basis.
The objective is to protect your business investment and maximize your net after tax profit on the sale. It is to your advantage
and in connection, your broker's as well, to obtain the best possible price that a reasonable buyer will pay. BBN Affiliate
Brokers strive to maintain high ethical standards and communicate in an open and honest manner in all of business relationships.
WHAT AFFECTS THE SELLING PRICE? Several factors come into play
and can affect the sales price. One of the most critical is the "terms" or the amount of down payment and the amount
financed. Over eighty percent of all businesses sold above $100,000 are sold with one-third or less down and the owner
financing the balance. Asking for one-half down will reduce the price by approximately twenty percent. Asking for cash will
reduce the price to about forty to sixty percent of the amount attainable with one-third down.
Down payment or
the "terms" is a key factor, because a buyer is trying to buy as much business as possible for the money available
for down payment. So, when a seller asks for $200,000 down on a $400,000 value business, buyers prefer to continue
looking until a $600,000 value business is found where the owner will accept $200,000 down and finance the balance.
The seller who asks for all cash or a large down payment is not going to succeed in obtaining the full fair market value of
their business, because buyers know they can buy three times as much business for the same investment. In a nutshell, high
percentage down payments cause buyers to discount offers.
A second critical factor is the quality of the information
provided to a prospective buyer. The value of the assets and cash flow generated by the business must be provable and verifiable.
A professional business broker will be able to assist the business owner in arriving at these values.
The third
most important factor that effects the sales price of a business is whether there is competition among prospective buyers
for the business. Competition creates higher selling prices, as we all know from basic economic principles. When a business
owner asks for more than the fair market value for their business or does not offer reasonable terms, there will be few, if
any, buyers interested in acquiring the business. On the other hand, when a business is priced realistically and with proper
terms, multiple buyers are likely to pursue acquiring the business. A buyer who knows he has other buyers competing for the
business will be motivated to offer the price being asked to ensure he does not lose the business to another buyer's better
offer.
HOW WILL MY BUSINESS BE ADVERTISED? The advertising of
each business will depend upon the size and type of business. BBN Affiliate Brokers use several media to solicit prospective
buyers, including local and national newspapers, including the Wall Street Journal, trade publications and the internet. In
addition, qualified buyers from other affiliate offices comprising more than 1,000 individuals, corporate acquirers and investment
groups. Local newspapers are used as little as possible, because it is often more difficult to protect confidentiality when
a business is advertised locally. Affiliates also use other top business listing sites on the Internet.
WHAT DO I NEED TO DO TO HELP SELL MY BUSINESS? The first thing you need to do is offer
the business at a realistic price and with reasonable terms. You need to provide as much information as is possible to the
broker so a professional marketing package, including a business profile, can be prepared on your company. The quality of
the business profile will greatly enhance the "saleability" of a business. A package prepared by a BBN Affiliate
Broker will contain the financial, operational and historical information about the business. Informed buyers make better
offers. Other things a seller can do are:
Continue to run your business in a normal manner.
Keep the
business clean and organized (on paper and in person), so potential buyers will like what they see.
Liquidate
or set aside obsolete inventory and unneeded equipment before you place the business on the market.
Notify your
broker of any material changes in your business.
Forward monthly financial statements to the broker as soon as
they are completed.
This will keep your marketing package current. Do not meet with potential buyers without your
broker being present.
Avoid direct negotiations.
All offers and counter-offers should be in writing
and should be presented by the broker.
CAN YOU SELL MY BUSINESS? A
broker cannot really sell a business, because he or she does not have the intimate understanding of the business and its operations,
and certainly not the level of knowledge the owner has. Therefore, a professional broker's initial job is to get a business
listed at the best possible obtainable price and with realistic terms of sale. The next job is to qualify buyers to keep the
seller from wasting time with people who are not financially qualified. Qualified buyers will be presented your business profile
after they have completed a Buyer Warranty and Confidentiality Agreement that protects the confidentiality of the seller regarding
the potential transfer. The broker will then schedule a meeting between the business owner and the interested buyer. During
this meeting, the business owner will explain the business to the buyer. After this meeting, the broker will work to get a
written offer to purchase. The broker will present all offers and after acceptance will coordinate the due diligence process
that will lead to the closing.
Do you have other
questions about buying or selling a business? Simply call S.C.A Partners @ 781-864-9572
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